creative mind mapping

ASSIGNMENT 2

The Power Of Metaphor in Creative Multimedia

LESSON 4 - JUXTAPOSITION

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

here are a few examples of juxtaposition

JUXTAPOSITION IN ANIME

JUXTAPOSITION IN PHOTOGRAPHY

METAPHOR DESIGN

for me, metaphor design is a combination of a few design. not by combining two objects, but combining the ideas.

source; www.deviantart.com

LESSON 3 - Convergent and Divergent thinking, Logical Mindmap, Stereoptypes

CONVERGENT THINKING

It generally means the ability to give the correct answer to standard questions that do not require significant creativity, for instance in most tasks in school and on standardized multiple-choice tests for intelligence.

DIVERGENT THINKING

Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. It is often used in conjunction with convergent thinking, which follows a particular set of logical steps to arrive at one "correct" solution. Divergent thinking typically occurs in a spontaneous, free-flowing manner, such that many ideas are generated in a random, unorganized fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn

LOGICAL MIND MAP

Mind mapping, introduced by Tony Buzan is a great tool for idea generation and brainstorming. It enhance both sides of the human brain and widely used in taking notes, research or generating new ideas. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer.

-Mind maps work the way the brain works -- which is not in nice neat lines.

-Memory is naturally associative, not linear. Any idea probably has thousands of links in your mind. Mind maps allow associations and links to be recorded and reinforced.

-The mind remembers key words and images, not sentences -- try recalling just one sentence from memory! Mind maps use just key words and key images, allowing a lot more information to be put on a page.

-Because mind maps are more visual and depict associations between key words, they are much easier to recall than linear notes. (For example, although you may not have studied it in depth, see how much of the Home Mind Map of this site you can recall in your mind's eye.)

-Starting from the center of the page rather than top-left corner allows you to work out in all directions.

-The organization of a mind map reflects the way your own brain organizes ideas.

-Mind maps are easy to review. Regular review reinforces memory. Best is to try reviewing in your imagination first, then go back and check on those areas that were hazy.

-We remember what stands out (where were you when John Lennon was shot?). Visual quality of mind maps allows you to make key points to stand out easily.

STEREOTYPES

Stereotypes are as old as human culture itself. They reflect ideas that groups of people hold about others who are different from them. A stereotype can be embedded in single word or phrase (such as, "jock" or "nerd"), an image, or a combination of words and images. The image evoked is easily recognized and understood by others who share the same views.

SOURCE

http://www.wikipedia.com

lesson 2 - Novelty, Creativity, Innovation and Invention

NOVELTY

-Novelty is taken from a latin word 'NOVUS' which means 'NEW'

INNOVATION

-Innovation is a change in the thought process for doing something, or the useful application of new inventions or discoveries

INVENTION

- is a new composition, device, or process. An invention may be derived from a pre-existing model or idea, or it could be independently conceived in which case it may be a radical breakthrough

"http://en.wikipedia.org.

ORIGINALITY

originality is something which is created on your own.

LESSON 1 - DEFINING CREATIVITY

WHAT IS CREATIVITY?

Creativity is the ability to think up and design new inventions, produce works of art, solve problems in new ways, or develop an idea based on an original, novel, or unconventional approach.

MY DEFINITION OF CREATIVITY

creativity is something which is easy to obtain if you always have the positive mindset. it is very hard if you keep a negative mindset. if you have successfully do something creative. it will make you very satisfied.

MYTH OF CREATIVITY

there are many myth about creativity made by someone which keeps a negative mindset.

From Human Motivation, 3rd ed., by Robert E. Franken:

Creativity is defined as the tendency to generate or recognize ideas, alternatives, or

possibilities that may be useful in solving problems, communicating with others, and

entertaining ourselves and others.

Three reasons why people are motivated to be creative:

1. need for novel, varied, and complex stimulation
2. need to communicate ideas and values
3. need to solve problems

SO, WHAT IS 'CREATIVITY'

Creativity is a Process, an attitude and an ability.

CREATIVITY AS AN ABILITY

A simple definition is that creativity is the ability to imagine or invent something new. Creativity is not the ability to create out of nothing, but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, practical ideas that no one seems to have thought of yet.

CREATIVITY AS AN ATTITUDE

the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.

CREATIVITY AS A PROCESS

Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity.